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- TENTH EDITION STRATEGIC MARKET MANAGEMENT David A. Aaker Vice-Chairman, Prophet Professor Emeritus, University of California, Berkeley WILEY.
- Table 1 shows how Kotler’s work on strategic marketing explicitly addresses the need to tailor strategy to the environment in which it will be implemented. Aspects of that environment include internal factors (such as market position, measured by market share) and external ones (such as macro economic conditions, and the nature of markets).
- Strategic management is the deployment and implementation of the strategic plan and measurement and evaluation of the results. Deploy- ment involves completing the plan and communicating it to all employ- ees. Implementation involves resourcing the plan, putting it into action, and managing those actions.
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'Unquestionably the most comprehensive treatment available on the subject. I found this book unique in its capacity to benefit executives, planning staff, and students of strategy alike.'
-- Robert L. Joss, Dean of the Graduate School of Business, Stanford University
Create successful strategies for today's dynamic business environment
It isn't your Dad's (or Mom's) market...more
-- Robert L. Joss, Dean of the Graduate School of Business, Stanford University
Create successful strategies for today's dynamic business environment
It isn't your Dad's (or Mom's) market...more
Published March 1st 2007 by John Wiley & Sons
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Rating details
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Nov 06, 2018Phoenix2 rated it it was ok Shelves: mba
It was kind of a difficult book to read this one. Not that it used too scientific terms, however, it was difficult to follow, as the themes didn't flow well one after another and it felt like a nasty mess. At least, it was understandable as a book.
Aug 23, 2017James Hendrickson rated it it was amazing
Best book on strategic marketing. It covers all the major topics in a concise and easy to read way. Buy a used textbook so you don't have to spend a fortune for the current edition.
Full of descriptions, 'frameworks', and recipes for a way to do things, possibly completely absent of rigour, evidence, and insights to change the way you think.
good one
Apr 15, 2015Gaurav Bangur marked it as to-read · review of another edition
Sep 16, 2014Alejandra rated it really liked it · review of another edition
It's a great and basic guide for understanding competitive strategy in business. highly recommend.
Oct 28, 2012Len Pollard rated it liked it · review of another edition
Good source for conceptual framework. However, rather light reasoning on why these concepts are necessary.
Oct 02, 2016Stefaan Van ryssen rated it it was amazing · review of another edition
Read this back-to-back with Doyle's Management and Strategy, and marketing hell will turn into heaven. Extremely American though. It should get 4.5 stars.
Alberto Vargas rated it it was amazing
Apr 08, 2018
Apr 08, 2018
Mahmoud Baraka rated it it was amazing
Apr 20, 2013
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Javier González Montané rated it it was amazing
Feb 10, 2013
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Justin Winokur rated it did not like it
Aug 12, 2014
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